By Meagan Kashty | March 12, 2015

Loblaw’s new line is practically imperfect in every way.

The retailer is jumping on the ugly produce bandwagon with the launch of a No Name Naturally Imperfect line of fruit and vegetables.

Starting with potatoes and apples, customers can purchase smaller, misshapen produce at Real Canadian Superstores and No Frills locations in Ontario, and some Maxi stores in Quebec.

http://www.canadiangrocer.com/top-stories/loblaw-launches-imperfect-produce-line-50554